To eliminate confusion or potential exploitation by competitors, savvy business owners use trademark law to protect their business’s brand and the public’s perception and good will associated with that brand. In this post, we will discuss what it means to choose a “good” business name to achieve the highest level of trademark protection. Continue Reading Choosing a (Good) Business Name
One of the most difficult things in prosecuting a trade secret case is determining how to define the trade secrets that have been misappropriated. If a plaintiff defines the trade secrets too narrowly, it runs the risk of failing to stop the misappropriation. However, if a plaintiff uses a definition of trade secrets that is based on broad or generic terms, then the plaintiff runs the risk that its requested injunctive relief will be denied.
Continue Reading Western District of Texas Denies Injunctive Relief Based, in part, on Plaintiff’s Vaguely Defined Trade Secrets