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Joseph F. Cleveland, Jr. is a shareholder at Brackett & Ellis, P.C. in Fort Worth, Texas.  His practice includes commercial litigation, intellectual property, antitrust, employment, contracts, oil and gas, and appeals.  You can contact him directly at

To eliminate confusion or potential exploitation by competitors, savvy business owners use trademark law to protect their business’s brand and the public’s perception and good will associated with that brand. In this post, we will discuss what it means to choose a “good” business name to achieve the highest level of trademark protection. 

Continue Reading Choosing a (Good) Business Name