Source: USPTO
Source: USPTO

Source: USPTO

According to the Houston Chronicle, Whataburger and DC Comics are in discussions over Wonder Woman’s new stacked W logo, which looks an awful lot like Whataburger’s stacked W logo. Whataburger and DC Comics have used similar stacked W marks for years without any concerns about a likelihood of confusion, which is the standard for infringement in a trademark infringement lawsuit.   According to Whataburger’s spokesperson, the discussions started because DC Comics filed “nine new trademark applications, covering a much more substantial list of goods and services than just comic books, including a variety of food and beverage products.”  Indeed, a search on the United States Patent and Trademark Office reveals that DC Comics filed application 86896081 to use the stacked W mark for vegetable juices and application 8689606 for various food products.
Continue Reading Is Wonder Woman’s Trademark Confusingly Similar to Whataburger’s?